Gibson Brands

who we are

Innovative and dependable. Bold and authentic. Deeply rooted and growing.
Our band of musical brands remains the pinnacle of creative craftsmanship.

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SHAPING SOUND

since 1894

We are the leading iconic guitar brand that continues to shape the sounds of generations of musicians and music lovers across genres. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies.

The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.Each of our brands boasts a unique identity, a compelling story to tell, and a shared promise to support and inspire the world of music, its players, and fans.

Discover Our Brand History

Orville H. Gibson - 1890’s

OUR SHARED MISSION

TO LEVERAGE OUR PORTFOLIO OF BRANDS TO INFLUENCE GLOBAL CULTURE AND OWN THE LARGEST SHARE OF SOUND FOR THE NEXT 125 YEARS

OUR SHARED VISION

TO BECOME THE MOST RELEVANT, THE MOST PLAYED, AND THE MOST LOVED MUSIC BRANDS IN THE WORLD

OUR SHARED MODE

LEVERAGE TO LEAD

OUR SHARED VALUES

DEPENDABLE

Building trust for our brands, our business, our products, our stakeholders, and our team

AUTHENTIC

Staying true to our iconic past and our innovative future

EMPATHETIC

Considering all perspectives and acknowledging different points of view

GROWING

Focusing on the growth of our brands, our business, our teams, and our people

BOLD

Taking control of our results with a confident, calculated, and courageous approach

ENGAGED

Expecting everyone to be “all in” with the right balance of passion, perseverance, and professionalism

OUR COMMITMENT